Watson's Most Powerful Women

From political superpowers to tech titans, Forbes' 2017 ranking of the "The World's 100 Most Powerful Women" runs the gamut of everyone from Oprah Winfrey and Ivanka Trump to Angela Merkel and Facebook's Sheryl Sandberg.

Ranging in age from 92 (Queen Elizabeth II) to 28 (Taylor Swift), it's clear no two women are the same. There's not one quality that's helped these women climb to the absolute peak of power in their industries, it's worth asking—what qualities do they share that's helped set them apart?

To find out, we used IBM's Watson™ Personality Insights API to examine speeches, interviews, and even social media commentary to decipher the more intrinsic elements of their personalities. With only a few exceptions, every woman on Forbes' list has been analyzed here. Read on for a more intimate look at these leading ladies.

Powerful personalities

The 'Big Five' personality traits of Forbes' 100 Most Powerful Women

According to IBM's Watson Personality Insights model, there are five core characteristics (appropriately named the "Big Five") that help define how a person engages with the world. These include agreeableness, conscientiousness, extraversion, emotional range, and openness and are made up of personality facets that help individualize each person's values and actions.

Across Forbes' list of the 100 most powerful women in the world, openness was the most common personality trait. Described by IBM as "the extent to which a person is open to experiencing different activities," openness includes a person's imagination, artistic interests, and overall intellectual curiosity. Across all 100 women, two were particularly inclined toward this trait: Zanny Minton Beddoes, editor-in-chief at The Economist, and Kathleen Kennedy, the president of Lucasfilm at Disney. Ranking at No. 72, Beddoes has been credited with helping The Economist evolve its 174-year-old brand by adopting a larger social media presence in recent years that has helped grow the publication's reader base by 20 percent.

Emotional range and conscientiousness were also the most prevailing "Big Five" traits, personified most clearly by women like Safra Catz (the co-CEO of Oracle) and Nikki Haley (the Indian-American ambassador to the United Nations). And while agreeableness wasn't the most prominent "Big Five" trait, Beyoncé, Anna Wintour, and Oprah Winfrey are still using compassion and cooperation to their advantage.

Fascinating facets

Average Personality Facets
Average Personality Facets
Average Personality Facets
Fascinating Facets

Of course, there's more to what makes these women special than the "Big Five." Other facets of their personalities have helped them stand out in, and in some ways disrupt, the industries they lead. Here, you can explore some of these more intrinsic characteristics and see which women have a knack for displaying these attributes.

Intellect, liberalism, sympathy, cautiousness, and activity level were among the most widely held traits by women like Hillary Clinton, Drew Gilpin Faust (president at Harvard), and Mary Callahan Erdoes (CEO at JPMorgan). Anger, excitement-seeking, and immoderation were among the least common personality traits.

Faces of personality facets

Top 10 women in the world by the 5 most prevailing personality facets

One thing is clear—there's no single set of personality traits that helped propel these powerful women to their positions.

Among the most common personality traits identified by IBM's Watson Personality Insights API, five appeared more often than others:

  • Intellect: As a part of openness, intellect describes a person's curiosity and ability to think in symbols and abstractions rather than more linear modes of thought.
  • Cautiousness: Continued from the conscientious trait, cautiousness is defined as the ability to think through things carefully before acting.
  • Sympathy: As an extension of a person's agreeableness, sympathy refers to the feeling of compassion toward others.
  • Liberalism: As another trait of openness, liberalism is described as a readiness to challenge authority and convention.
  • Activity level: As an extension of extraversion, activity level describes the attitude of people who lead fast-paced, busy lives and approach their daily activities with a heightened sense of energy and quickness.

While many of the women on the list exhibited one or more of these traits, others embodied them more fully. Kathleen Kennedy—largely attributed as a driving force behind the vast changes to the "Star Wars" franchise under Disney—had the second highest level of liberalism, proceeded only by Zanny Minton Beddoes. Hillary Clinton and J.K. Rowling, author of the "Harry Potter" series, displayed the most sympathy toward others. Like Judy Faulkner (founder and CEO of Epic Systems) and Patricia Harris (CEO of Bloomberg Philanthropies), Justice Ruth Bader Ginsburg had one of the highest levels of cautiousness according to Watson's analysis.

Industrious individuals

Top personality traits of the world's most influential women, by industry

For decades, Silicon Valley has favored men in positions of power and influence. Research shows that even in the same positions, men are offered higher salaries than women in 63 percent of the cases. These discrepancies in pay can range from 4 percent to 45 percent regardless of the role. Still, the number of women in high-ranking tech positions continues to grow, and certain personality traits may have helped contribute to their success. Intellect, liberalism, and activity level were all common traits found in Sheryl Sandberg (Facebook), Susan Wojcicki (YouTube), Ginni Rometty (IBM), and Meg Whitman (formerly of eBay and HP).

Women's day-to-day responsibilities may be different, but the skills required to make it into politics might not be so different from tech. Sympathy, intellect, and liberalism topped the list among women in politics including Germany's Angela Merkel and the U.K.'s Theresa May. The same is true for media and entertainment where Oprah Winfrey, Anna Wintour, and Bonnie Hammer top the list of the most powerful women anywhere in the world.

Peering at personalities

RankNameIndustryAgreeablenessConscientiousnessEmotional rangeExtraversionOpennessAltruismCooperationModestyMoralitySympathyTrustAchievement-strivingCautiousnessDutifulnessSelf-disciplineSelf-efficacyOrderlinessAngerAnxietyDepressionImmoderationSelf-consciousnessVulnerabilityActivity levelAssertivenessCheerfulnessExcitement-seekingFriendlinessGregariousnessAdventurousnessArtistic interestsEmotionalityImaginationIntellectLiberalism
1Angela MerkelPolitics0.05020.81870.71840.32640.98010.93650.69720.15440.49750.99550.96870.86560.91780.74030.66260.84160.22500.08230.13040.34250.04870.24360.11500.98240.98400.14860.24500.58470.20680.96230.92950.31230.29620.99790.9965
2Theresa MayPolitics0.11110.84850.79340.38080.93890.95420.66450.37320.77760.99810.94470.87140.90260.76570.77060.80230.22650.02420.03840.23990.04290.06070.05490.97760.98840.31790.26260.71330.47170.97640.84260.19890.15830.99670.9773
3Melinda GatesPhilanthropy/NGO0.21320.84910.76100.35250.96160.83670.73800.47060.96640.97450.63560.85270.98440.63380.83780.64570.43540.02550.03070.14200.11300.23020.06100.95220.96130.26620.08390.65440.31100.97700.89410.44490.25860.99670.9744
4Sheryl SandbergTechnology0.66230.90310.76040.16780.84810.99250.90530.91340.99520.99900.66370.91360.97590.94190.81070.70030.22440.02560.12610.40410.13780.33300.26060.94440.92890.39850.07720.66160.19770.75340.80830.89470.24400.99010.8173
5Mary BarraAutomotive0.26450.91250.85900.38300.98200.88690.90930.49070.97730.98760.84210.96940.99340.88850.86870.83330.24810.02770.03530.33010.05780.29080.06740.97860.97310.25850.02930.42920.07410.92510.72960.47780.12540.99820.9671
6Susan WojcickiTechnology0.44890.80680.78520.26420.96560.86030.95650.72380.98940.95950.81280.73410.99260.86470.58420.13750.10690.01060.05570.42320.37320.57170.19910.85780.74110.20140.01140.24090.07270.94680.85010.60260.25030.99680.9924
7Abigail JohnsonFinance and Investments0.18760.85260.81040.70140.96120.76730.66370.17320.90190.88630.75390.90690.90790.57010.75570.81520.23170.06640.04790.23770.09200.26410.09080.98070.99120.32910.19130.35620.21440.92000.71120.27570.31600.99550.9641
8Christine LagardeEconomy0.04890.74490.82580.66360.99080.81950.82410.14270.60230.96860.95980.92870.96220.80260.87030.91020.35310.02610.02560.22930.02100.14810.03500.98970.99320.23180.11840.65650.22840.98250.77280.05760.17270.99710.9929
9Ana Patricia BotínFinance and Investments0.13010.82900.85990.65880.87170.87890.83400.25280.74650.94020.95700.85090.95830.84210.89500.77880.23290.01000.01380.09140.02170.04620.04380.99470.99460.59230.07970.90040.63430.96150.57560.11240.02880.96050.9506
10Ginni RomettyTechnology0.40200.90250.83520.51830.95600.92370.87360.48220.95230.96410.82800.87780.94860.85930.79530.64190.24150.03730.05330.24920.19520.33530.14730.94310.91960.36670.09580.60140.20110.96240.83110.62990.34670.99850.9724
11Indra NooyiDiversified0.63940.89920.78940.63270.93080.98080.86740.56780.98610.99590.80530.94660.95750.84510.86780.82620.30830.01850.03930.15410.22250.14680.07680.97080.97330.61930.15440.82830.37240.92670.86490.78780.25690.99740.8992
12Meg WhitmanTechnology0.06220.74460.90780.59600.94270.62870.88710.23570.84660.82560.91620.83490.96300.80280.82210.59770.26720.02510.02210.22360.06670.26280.07460.97440.92440.23990.06580.47970.17700.97340.63340.08210.16800.99480.9799
13Angela AhrendtsTechnology0.53390.83540.65210.49000.96060.99490.87200.31070.90160.99740.93800.91160.85150.84840.62710.86120.16830.07270.30350.29810.12360.39980.35770.98660.93860.55990.38250.84200.25420.90270.99050.97310.75280.99890.9793
14Laurene Powell JobsPhilanthropy/NGO0.60300.91130.82040.19090.90700.96140.80900.57590.98200.99780.65170.86470.91460.79980.77510.72590.29190.03480.07520.20700.10390.33620.15520.88820.94720.46260.19760.55150.27690.86530.91790.65350.41230.99910.8984
15Tsai Ing-wenPolitics0.11440.83130.76070.56070.97630.94560.74330.19710.61060.99480.97950.94350.93740.73530.78920.90360.36150.05770.09070.23720.00670.09330.05890.99370.99370.25720.28210.68470.29830.99370.94690.28500.38140.99400.9922
16Michelle BacheletPolitics0.13580.86930.77130.47410.98720.92220.88510.25900.87380.99900.94380.93930.97730.83220.84100.78580.27770.03620.05120.20370.04750.17740.08230.97540.96950.34860.06690.68110.14440.98780.96440.44150.28580.99950.9979
17Federica MogheriniPolitics0.16240.88430.77530.42220.98680.94000.76410.27550.60700.99700.97330.88610.89260.84270.65210.79570.13710.10940.18950.43680.06710.29610.19080.97300.97100.21870.12350.57620.15360.87960.85460.40840.26340.99510.9931
18Safra CatzTechnology0.06470.72870.95030.79040.87950.49450.63720.07820.34320.61540.89140.80590.93790.75320.86200.88840.36140.05290.03570.25220.01470.23180.07490.97350.98220.26150.13770.62600.25420.94700.31820.02090.10490.98180.9538
19Ivanka TrumpPolitics0.31580.86140.82670.61620.97950.97560.77910.20890.93310.99920.83850.95880.96370.79900.82560.87250.25800.02380.05080.12770.05530.14190.05600.98600.99170.40210.12940.73130.12630.95050.93950.72120.38420.99860.9688
20Adena FriedmanFinance and Investments0.05920.72470.88660.77920.97620.81040.79510.08880.62410.88270.97430.93870.96380.78350.82530.89610.36780.02030.02650.20800.03960.15810.04590.99390.98790.30810.17120.65350.32150.97630.76210.10810.22800.99680.9932
21Oprah WinfreyMedia & Entertainment0.81530.66260.67070.18890.90080.96440.82930.92060.98680.99550.47390.76460.92900.85920.59570.30330.05340.05820.27540.49370.34120.66600.51310.69260.65620.58610.15710.28740.06150.81570.91220.92670.46560.99680.9253
22Marillyn HewsonManufacturing0.35530.91410.90310.86470.97590.97560.87550.17840.86730.99740.98270.98810.99260.87580.93130.93020.28520.02060.02620.07920.01010.06170.03020.99820.99830.53610.10330.81920.29020.99240.83090.51820.18390.98790.9773
23Isabelle KocherEnergy0.04140.75850.76020.62310.91870.80630.76830.12260.29740.87190.99230.92900.94010.72560.89450.92590.30750.05290.06050.20610.00490.13060.08380.99830.99190.48630.28520.78560.40140.99380.65520.07740.18850.98070.9813
24Ruth Bader GinsburgPolitics0.47480.91790.93110.60160.99870.85740.74630.23020.90820.99950.50580.84760.99350.82220.68070.65280.31140.13030.13240.25060.19870.39260.10570.65650.91500.05480.01330.28100.00870.42080.85510.67030.20880.99970.9577
24Elena KaganPolitics0.80950.80410.74150.21020.99450.95810.92760.63500.98260.99980.71960.85360.97710.90900.43010.38420.10840.07370.27090.52790.38390.71530.39640.70910.68850.13760.03590.19930.01190.56500.97630.92340.52981.00000.9962
24Sonia SotomayorPolitics0.66050.42220.45830.21120.98450.98290.84270.56840.93490.99980.71740.82330.92870.84640.24720.50260.03070.10790.48940.65760.55570.77840.60800.78660.76610.17370.10650.23370.02120.57180.96250.97910.68900.99980.9951
25Ruth PoratTechnology0.03320.59100.74170.48550.97210.79520.73630.07210.53310.94830.93170.82760.91520.68110.59470.86150.19690.04790.07750.37590.06400.41840.13070.96600.96960.16570.23340.43000.16200.96220.81750.20640.50830.99970.9981
26Queen Elizabeth IIPolitics0.37400.90780.78140.43210.97280.98320.71250.47220.88050.99960.90480.93990.92370.80220.75110.84510.21190.04290.13200.33520.03080.16550.15550.99190.96830.45460.23290.71850.18970.92220.98090.74910.52480.99590.9746
27Anna WintourMedia & Entertainment0.81650.42250.45640.57530.99840.98300.87970.54110.91630.99990.51970.51690.93130.74820.22160.17420.11540.40520.59690.62000.51380.67500.56610.61670.65020.13230.05470.17090.00710.49050.99660.99490.80740.99780.9961
28Ho ChingDiversified0.10800.80940.75560.48150.91330.96220.87350.27320.71890.99140.99300.96500.94010.70030.87990.92480.36520.01030.02590.13520.00980.03960.04740.99880.99690.57840.30160.88090.58720.99500.84920.19740.18650.97810.9844
29Emma WalmsleyHealthcare0.14750.79630.64760.65220.98210.80740.83990.10300.61740.92700.95170.92880.94440.72020.79840.88340.25070.06230.05440.20500.07510.19420.07060.99010.98920.31340.12780.75730.22820.97400.73540.23060.18010.99370.9908
30Sheikh Hasina WajedPolitics0.16490.92910.84310.41230.98220.93210.67270.47920.86360.99990.71580.88750.93840.79430.69160.75760.25290.10740.15740.37670.01990.23150.10250.92540.95230.06870.03420.53530.06720.94050.90720.48370.33100.99490.9697
31Beata Maria SzydloPolitics0.25490.84920.70850.34590.98070.97790.80220.54590.81660.99970.95330.86730.93330.84290.62510.69030.22720.07530.20970.40870.05090.27810.18820.97250.93840.17240.14640.57780.17770.89000.97610.61830.34870.99580.9926
32Chanda KochharDiversified0.27030.82110.77560.59950.96280.95320.84420.17870.92730.99380.92260.91740.97200.84740.78930.83550.16930.01270.03100.13360.08890.15740.04880.98000.98930.46080.10690.71980.27490.97170.78430.54070.20710.99860.9873
33Aung San Suu KyiPolitics0.35160.89370.70880.14920.98690.99190.87420.63680.94850.99990.89210.88730.96510.89740.68260.71230.20490.03180.14690.39310.06750.26440.19700.98450.94380.31000.08790.67270.14380.74660.98270.85250.40320.99840.9437
34Lucy PengTechnology0.02940.68490.66100.38960.99410.80050.66910.04040.31270.96390.92910.76970.89610.47330.31350.85070.14560.18130.34470.63140.11150.61390.21760.94530.97550.02380.25350.26600.03640.67310.86600.37120.56760.99930.9970
36Sheikha Lubna Al QasimiPolitics0.12640.87110.90620.77490.94080.92240.81180.10940.68150.97960.99000.96750.95260.77830.94490.95570.56750.00840.00620.06520.00520.01200.00720.99830.99900.64970.32240.88760.64490.99810.87840.12180.16330.99590.9691
37Amy HoodTechnology0.05680.60460.82990.66490.97010.79000.89180.14320.75320.83370.93990.83290.96360.81320.64780.68620.20120.02890.05410.31650.13040.43760.13620.95130.94560.18460.06620.33930.10130.91930.64860.26380.21240.99620.9927
38Jacinda ArdernPolitics0.15520.85320.89170.61910.92730.88610.74040.16730.71820.98800.92190.91840.91780.76260.89660.92940.24090.01000.01370.15710.02380.04140.02030.98680.99800.49280.17680.85440.55680.99450.57020.05390.11770.99080.9641
39Kolinda Grabar-KitarovicPolitics0.07020.79870.73710.48050.99760.92210.81900.42630.69530.99740.93990.77860.89230.77940.52720.46610.14920.10490.15200.54060.09640.22340.18210.97940.93750.14670.05400.52140.14280.96890.93840.40010.26230.99590.9933
40Jean LiuTechnology0.08480.58890.73570.55780.96110.88360.88700.21020.82730.93980.92640.80850.94960.78350.60250.59490.16940.02690.07660.34360.15840.41580.17380.96040.93240.22970.09460.40660.12180.95180.79810.47680.34310.99700.9934
41Bonnie HammerMedia & Entertainment0.52630.66660.63300.62580.99260.94410.70250.40220.88580.99820.56720.78730.92230.68940.32140.48290.13060.27830.44960.58270.26930.72660.51110.80120.82270.15700.12410.23210.02720.65170.98050.95370.79060.99940.9928
42Nicola SturgeonPolitics0.16000.84730.75040.28150.91320.93420.66180.29240.69890.99740.90320.86530.87070.72960.75880.86640.24880.02410.05770.25740.05580.06300.05570.96690.99070.26160.25960.78780.46020.97160.77580.15940.16960.99020.9657
43Nikki HaleyPolitics0.25960.95520.89720.11730.89530.91890.72100.79980.96770.99630.62240.86650.97850.87710.87510.67740.41330.02210.02870.25210.03810.16780.03870.89540.98170.30860.06680.48670.25500.90350.62460.32260.15660.99460.8255
44Rosalind BrewerDiversified0.20440.91280.88350.73300.93410.92600.92340.33530.84040.97650.97270.85570.96920.78090.80290.61020.31160.00910.02320.12110.10600.03930.07930.99280.98200.55700.05310.92810.70460.96010.69570.31280.03370.96100.9115
45Gina RinehartMetals & Mining0.17900.82780.90190.73380.93180.82510.50340.24320.59250.99450.71710.90070.91640.67130.85610.83100.30370.11970.05200.29110.08240.07390.05240.93950.98280.29020.10810.69180.24740.95550.67990.14650.19480.99290.9521
46Erna SolbergPolitics0.09910.74690.75920.68760.95680.91190.72860.18970.66510.99050.95480.95220.90190.62840.87590.93690.26500.01600.03780.19920.00980.06250.03350.99780.99690.42090.31190.74990.41520.99880.87980.18400.42310.99400.9938
47Stacey SniderMedia & Entertainment0.39540.65570.80220.50550.99870.81980.89940.63140.89200.99750.59370.70220.97840.67020.40040.28440.35820.08770.24660.55100.36440.75750.21700.46870.63180.08290.06080.23480.04050.75910.97710.79840.79170.99940.9986
48Phebe NovakovicDiversified0.52520.77610.75490.36900.98460.93720.90250.62060.97480.99950.83240.83250.97040.79600.61140.33510.15690.06300.11340.37690.20830.45030.29990.91610.77340.43330.04780.50650.05800.90630.98340.78700.41060.99940.9920
49Elvira NabiullinaFinance and Investments0.02800.56440.74050.59860.98980.64810.66580.10780.34520.85430.87720.80400.95400.73470.74650.91530.38490.04190.06190.34310.00820.34840.08210.95060.98960.09780.20690.40100.18060.92610.72420.02750.18160.99560.9968
50Beyoncé KnowlesMedia & Entertainment0.90840.35460.24590.29250.92230.99310.97220.96670.99150.99980.62880.66620.98410.92760.38040.05320.01350.05080.59010.73650.71390.85970.87740.50410.30580.62000.04660.12550.01200.39650.99880.99810.65430.99660.9950
51Peng LiyuanPolitics0.23330.71290.68520.51000.92230.96910.76160.11510.81950.99810.95670.98680.97060.66140.91100.93850.20780.03940.05690.06060.01050.06780.07940.99950.99840.42730.17120.90110.28590.99800.98280.66310.37780.99450.9975
52Margarita SimonyanMedia & Entertainment0.27260.87170.87290.41080.99410.91200.71820.42750.92090.99680.41780.75600.96660.85040.54830.46010.18220.09500.16310.37850.14700.30270.12550.80950.93090.04690.01570.32750.05830.77990.93580.65690.17320.99950.9591
53Mary Callahan ErdoesFinance and Investments0.08380.67940.82510.85270.69690.86600.51670.05760.43890.84950.98550.94510.88490.57380.84190.97050.17360.03410.03660.17320.00900.05000.03070.99780.99980.58700.58060.85530.79010.93730.37880.10180.14610.96480.9729
56Lisa DavisEnergy0.11400.82670.91060.63510.98170.77520.86260.12620.52050.94370.98190.94210.97300.81320.85020.90770.41290.03740.06860.30570.00640.22250.07750.98900.97280.21790.16630.53700.15850.97790.78480.11250.26770.99610.9836
57Roshni Nadar MalhotraTechnology0.06960.64120.61850.25980.97220.92860.64360.13760.58100.99800.91230.84980.88150.57120.53250.81210.10360.06210.16760.46190.06980.31300.16310.98890.98500.16310.22110.61150.23390.95350.93750.29960.51810.99460.9964
58Güler SabanciDiversified0.38920.94100.66620.28030.97140.97030.82310.32520.80320.99890.97080.94100.94310.78140.80330.82840.14020.04600.13700.28680.06710.10550.15780.99860.98380.47520.12930.86940.38450.95950.94430.45680.22880.98630.9671
59Lubna S. OlayanDiversified0.25040.85380.78050.63100.98290.96460.76260.13950.88620.99820.93110.95840.95570.73250.78490.87610.18320.02350.05020.14000.05300.11360.05550.99540.99490.44620.15430.75860.20980.93220.92380.63780.26660.99880.9784
60Dana WaldenMedia & Entertainment0.48130.30430.51980.42100.95790.89740.83270.39170.80870.99400.82530.75830.92650.79600.33410.39900.04930.12330.44240.53860.70440.67340.42930.67050.69900.26580.17370.31560.06340.61690.87190.85010.65180.99800.9970
61Katharine VinerMedia & Entertainment0.14970.62530.78760.60920.99880.87580.65780.21880.50650.99090.80130.73140.76760.59120.20970.53010.20000.30610.42000.77540.20590.53620.24600.80290.84250.01140.17770.25190.10850.81500.93970.51540.72400.99920.9971
63Donna LangleyMedia & Entertainment0.17800.47540.56310.42000.99860.85190.87310.34620.82810.99270.77750.69490.93740.64340.35590.42660.15990.04920.25020.63150.46810.72790.25240.82950.79700.08430.12840.21090.06940.87880.97940.68710.84230.99990.9998
64Marianne LakeFinance and Investments0.05140.66730.84420.68060.97730.59960.62190.07220.33420.87210.88130.75010.93740.67190.64480.83630.23980.11980.10360.37000.03360.42470.17880.90340.95730.15700.14530.49820.14100.74570.48630.06610.22020.99680.9923
65Hillary ClintonPolitics0.59530.82350.75260.42590.97990.99160.85700.61040.98430.99990.66640.88930.97030.91720.54160.55010.09630.03410.16250.37460.21550.36090.24160.84630.92040.32950.03500.40860.06870.73370.95220.94080.30220.99920.9584
66Mingzhu DongManufacturing0.03610.67350.76600.41800.89730.84470.65550.11880.70060.94130.87870.91930.91680.72570.78570.91630.30310.06060.07230.30370.03560.20420.06780.99000.98740.35300.26130.50090.09160.97400.74660.37940.45080.99500.9248
67Melanie KreisLogistics0.07360.70760.86770.65770.95370.77480.84570.14800.36250.84240.99560.94540.97190.83320.84820.90460.25770.01930.04300.25840.00400.12810.05560.99770.99610.27900.19500.67090.39640.98030.49530.03460.07530.96900.9873
68Dalia GrybauskaitePolitics0.05960.81780.77060.56060.96790.91060.65590.28680.54050.99460.93750.84230.90630.73750.77850.83640.32750.05460.07520.25700.01280.11060.09700.98240.98750.21080.24780.65090.35890.99120.90210.18390.19730.99470.9899
69Priscilla ChanPhilanthropy/NGO0.39650.86860.66490.29570.93950.99210.93990.58060.97990.99950.93050.97460.97280.86870.87320.87870.09340.00510.06450.20120.16950.17560.11420.99810.99390.49660.10330.88470.42100.98470.87140.72760.22560.99730.9688
70Gwynne ShotwellConstruction & Engineering0.02670.49460.74550.25510.95360.70620.88600.46800.74340.89160.87360.68800.93370.70810.46010.50500.20180.02230.06050.59960.38260.52690.15170.81390.78490.11920.16570.25410.08240.97260.66090.21460.45340.99930.9925
71Kiran Mazumdar-ShawHealthcare0.30010.47800.29510.14560.99000.94600.90930.38150.94300.99820.80450.88060.93460.78050.46890.54540.05490.06590.21320.53250.37530.64570.33870.93430.85850.15110.07290.24360.01640.95380.97810.84230.61970.99990.9992
72Zanny Minton BeddoesMedia & Entertainment0.08410.61210.60480.57790.99980.89770.86070.11180.64900.99450.94450.80580.91150.70420.34820.54010.18620.09420.25900.52320.20730.48230.20910.94720.86070.05130.10570.44390.14670.93210.99460.61050.61850.99990.9999
73Miuccia PradaFashion & Retail0.33170.33040.30340.06880.99570.89540.92130.67820.98040.99090.47790.55270.95630.77380.17510.11680.07580.11180.50210.70580.43430.93540.71460.65280.42840.04520.10410.00930.00120.91180.99900.97660.89051.00000.9998
77Kathleen KennedyMedia & Entertainment0.34870.34680.52850.22740.99940.96420.93410.58850.82910.99990.86050.61810.95150.82990.15000.20710.06780.05840.46360.82140.49900.90200.46370.59190.50340.09440.11450.11170.03110.74380.99160.92420.93900.99990.9999
78Kersti KaljulaidPolitics0.05760.86610.80830.27250.98510.94750.77180.31950.78080.99600.89320.86520.94610.74200.61390.79620.31790.02370.11310.37440.04480.24330.11650.97850.97400.13050.14860.50180.15710.91970.97160.45770.33980.99730.9882
79Arianna HuffingtonMedia & Entertainment0.41670.78150.70010.37900.98030.96350.82370.57740.90300.99740.79820.84180.94950.86720.56500.64250.12870.09140.31550.51550.26190.52210.32220.90480.85630.23920.11820.49810.11770.70630.91790.83000.46520.99810.9840
80Judy FaulknerTechnology0.48280.83570.83730.18830.94370.81280.93820.65590.99060.97670.66530.88790.99560.86830.75640.54960.25680.03270.06860.33630.19200.56430.18820.84740.87200.12080.01920.23720.03090.86480.86290.54490.19300.99880.9826
81Fabiola GianottiPhilanthropy/NGO0.02000.67070.53340.18220.99690.93530.86630.10190.53090.99110.97580.90510.95060.67440.48690.89300.19550.06700.26820.58250.07730.72510.26290.99090.92600.05730.26160.32750.02930.96910.99370.70190.83421.00000.9998
82Lynn GoodEnergy0.16420.89800.88960.79520.94490.94210.85150.12170.69100.96650.98940.98260.97620.91930.90770.98050.31320.02260.03220.10340.01700.11970.03610.99720.99830.62690.21400.88030.41200.95040.59030.27250.10950.99300.9734
83Geisha WilliamsEnergy0.46630.91110.84500.62590.94550.93490.87130.23280.89130.99590.96620.98000.98660.90380.89070.95210.35020.03120.04840.13650.04370.12270.05990.99010.98890.52790.14180.76650.24130.95560.74820.48270.24200.99710.9740
84Mary MeekerFinance and Investments0.03860.63100.94350.73780.96980.58550.74620.10010.56640.68690.83480.76640.91520.74960.72850.70760.33550.05740.04930.28480.08570.35240.08190.96110.93790.10490.14640.36090.15630.97500.61590.09110.34070.99510.9867
85Taylor SwiftMedia & Entertainment0.33350.09780.22930.11390.97860.95070.66490.61780.84650.99370.35950.28520.76320.59520.05430.13780.02370.22820.68550.88210.76000.84840.78860.44210.59110.05430.19020.06880.05150.57790.95850.97580.78590.99920.9960
86Patricia HarrisPhilanthropy/NGO0.66350.88860.85290.62460.95640.95570.94810.59860.99650.99950.76430.95630.99450.86640.88980.62410.39930.00420.00900.08230.12440.07350.03260.94980.96840.53310.02140.77450.27640.99320.93220.81620.17410.99830.9815
87Drew Gilpin FaustPhilanthropy/NGO0.23720.66940.74450.35620.99840.95340.81390.19820.79830.99980.84740.87520.95790.75510.32790.66430.11880.13000.30790.56640.19360.62910.32110.89460.89490.05370.10270.25610.03040.82000.99030.82540.70281.00000.9994
88J.K. RowlingMedia & Entertainment0.56010.24260.35480.03030.98490.97910.91240.85790.97370.99990.53070.64940.91820.88790.14140.22700.02150.07670.54610.82720.54460.91120.70880.57630.47590.07550.08840.06990.00400.61770.98500.98130.79280.99990.9975
89Eliza Manningham-BullerPhilanthropy/NGO0.15620.82460.85390.34550.99770.93040.78800.47070.85390.99960.71280.85010.95330.86230.44700.66540.28760.09910.18060.56350.06070.48530.10650.82530.90440.01580.04260.23070.02100.83520.94950.61810.48360.99990.9865
90Raja Easa Al GurgDiversified0.23290.85990.73860.72110.94580.92870.71830.12040.88960.99260.94460.97110.93610.71190.89090.88990.21860.05320.05960.11290.06460.07090.07610.99960.99620.57430.20030.86480.38160.98790.90520.55930.26880.99260.9778
91Debra CafaroReal Estate0.20810.81170.88700.72330.85370.80710.85020.07450.40980.79610.99860.98390.93500.79380.94530.97900.37770.01330.03910.11260.00190.02190.04030.99830.99870.79780.35600.88490.66470.94400.50330.04880.07730.93590.9226
92Shobhana BhartiaMedia & Entertainment0.12190.76560.80450.72700.99160.92100.84290.27440.84030.99590.92420.90420.95390.76370.59870.61190.15750.04410.11050.42310.05180.25820.13460.98960.96680.18410.08000.50420.14750.97900.94140.47100.41940.99830.9961
94Jenny LeeFinance and Investments0.09480.74250.91770.76880.90120.68820.71740.15300.65430.78930.91170.85240.89890.63110.82650.71510.24190.03870.02580.17230.10320.17280.05570.97800.97710.35680.20810.66860.34110.99580.57240.09540.33050.99750.9820
95Kirsten GreenFinance and Investments0.36080.64990.82000.83590.99150.90170.86890.28370.96810.96600.77460.87630.93510.72250.64640.63330.26010.03690.03370.21740.30540.36420.10290.95100.94780.24360.12940.34480.16640.96360.91990.59730.45620.99940.9951
96Belinda JohnsonTechnology0.32040.88810.79660.60220.95130.91510.87890.31040.96540.98240.93290.97680.98170.87270.82090.83140.19970.02580.05350.18000.06000.33230.12560.99400.98070.47430.10680.52090.10670.97260.87260.64250.37280.99840.9909
97Priyanka ChopraMedia & Entertainment0.32870.10200.27480.12280.92600.74880.63310.67450.71910.98980.34570.27950.77480.63590.11440.10370.04630.37930.67680.82180.68650.90790.78240.31370.34140.21010.24190.10190.02570.49980.96810.88170.88390.99730.9921
98Kathryn PetraliaFinance and Investments0.15930.72540.83930.65970.93580.76480.73640.10610.88390.91890.82020.92820.96050.68550.81250.87570.24940.03920.02360.18270.04280.21280.05200.98850.99290.29280.18260.47170.22400.98270.71200.20730.29280.99860.9936
99Anne FinucaneFinance and Investments0.19550.70970.77600.88110.98300.83490.79370.04940.83900.97970.92480.96440.96440.64750.86880.93150.24040.01760.01100.12110.03220.05070.01300.99650.99910.42580.16670.80490.53700.99580.80290.19020.20950.99890.9975
100Beth Brooke-MarciniakDiversified0.30980.84440.83720.62110.95800.97260.72670.22080.95720.99410.75940.90730.86080.75540.69270.85950.22460.02970.04680.19370.07160.23780.09450.97960.98960.45260.29210.62100.23950.98210.92050.75630.49690.99960.9564

For the 100 most powerful women in the world, here's a comprehensive look at their personality traits.

In her fourth term as chancellor of Germany, Angela Merkel has spent years in power downplaying the importance of gender in both her success and status. Instead, her toughness and sensibility have helped define her image over time. Her personality—rich with openness, altruism, and cautiousness—has helped her earn the title of the "most powerful woman in the world" according to Forbes' assessment.

Like Angela Merkel, extraversion and agreeableness were often the least displayed "Big Five" personality traits, although some women, including Abigail Johnson (CEO of Fidelity Investments), Safra Catz (co-CEO of Oracle), and Adena Friedman (president and CEO of Nasdaq), may be using extraversion—seeking stimulation in the company of others—to their advantage.

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  • Embed this interactive flipbook!

Want to know more about some of these women and the personality traits identified by Watson that may have helped them achieve immeasurable power, wealth, and fame?

This interactive flipbook allows you to explore them individually. Our guide will identify the strongest characteristics defined by their speeches and writing and the attributes least associated with their personalities. Each profile will include a top 10 ranking, identifying the most prevalent aspects of each woman's personality.

A cut above the rest

From the politically savvy to tech giants and entertainment superstars, the path to power for the top 100 women on Forbes' list is unique. While what has helped them get to where they are today is different, the personality traits they sometimes share aren't. From Oprah Winfrey to Theresa May, they sometimes share characteristics like intellect and liberalism (challenging the status quo) even if they execute them differently. Overwhelming, each of these women proves that even in male-dominated industries, breaking away from the norm can pay off in the end.

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Methodology

For this project, we used the IBM's Watson™ Personality Insights API service to examine a minimum of 1,000 words from 94 of the women on Forbes' 2017 list of "The World's 100 Most Powerful Women." The average number of words analyzed for the women on the list was 4,866. Unfortunately, we couldn't generate enough written English words for eight of the women on the list: Pollyanna Chu, Zhou Qunfei, Thi Phuong Thao Nguyen, Feng Ying Wang, Isabel dos Santos, Solina Chau, Lam Wai Ying, and Lee Boo-Jin—thus they were excluded from our analysis. Additionally, No. 24 on the list is dedicated to the women of the U.S. Supreme Court: Sonia Sotomayor, Ruth Bader Ginsburg, and Elena Kagan, whose personalities were analyzed individually.

Sources

Fair use statement

Feeling inspired by these women's success stories? Feel free to share our insight analysis with your readers for any noncommercial use. We only ask that you ensure a link back to this page so that readers can see the results of our study in its entirety.

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